Idea
To raise awareness among young people about making better choices, we developed the Arla Snåckbør: a striking pop-up snack spot that appears right next to schools. No lectures about vegetables and water, but an experience that shows healthy food can also be quick, tasty, and cool. Just as snackable as fast food, but with better ingredients. Together with influencer Thomas Brok, we bring this message to life on the timelines of teens.
