Idea
If you really want to create change, you have to look beyond your own shop floor. That’s why Bever invited over 100 experts — from politicians to waste processors — to a B2B event right in the middle of their own recycling street. Not a classic conference, but a day full of knowledge, debate, and action. Visitors got a literal behind-the-scenes look at Bever’s circular approach. The highlight? Five surprising pitches from the attendees themselves, coached by pitch champion Jouri Schoemaker. Because only together can we come up with solutions that truly stick.