Domino’s

Crave Rave

Assignment


Domino’s wanted to do more than just sponsor Amsterdam Dance Event. They wanted to create their own moment in the nightlife. The challenge: develop a concept that combines hunger, energy, and shareability, and connects the brand naturally to the rhythm of ADE.

Idea

Eat. Crave. Rave. Repeat.
For one night only, we transformed the Domino’s store in Bos en Lommer into a rave hotspot: the very first Crave Rave. An underground pizza party where pizza and party literally became one. Every fifteen minutes, the Crave Alarm went off — the signal that the Crave Counter was open and fresh pizzas were heading onto the dance floor on silver trays. Guests, creators, and partners enjoyed crispy slices, loud beats, and good vibes all night long.

AFTERMOVIE

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