Hoog Catharijne

Assignment

Develop an accessible holiday activation for families at Hoog Catharijne. An experience that brings children and parents together and invites visitors to actively participate, with technology and creativity as its foundation.

Idea

Toekomst Selfie is an interactive experience placed right in the middle of the mall. It starts with a selfie, followed by choosing a dream profession. AI and robotic arms then bring that future vision to life by live-drawing a personalised illustration. The result is a personal illustration to colour in and take home, encouraging visitors to pause, watch and take part.
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