Nespresso

La Terraza

Visitors in 3 days

12,500

Coffee tastings

40 %

Audience appreciation

83 %

Assignment

Reach millennials in a relevant and brand-enhancing way during Lowlands, with a focus on brand consideration and preference.
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Idea

La Terraza is the ultimate premium coffee break at Lowlands. A green oasis filled with natural materials, where festivalgoers can relax between performances with top-quality coffee and coffee cocktails. ‘Tasting is believing’ is the central message — from early morning espressos to late-night coffee cocktails. The Infinity Jungle — a multi-sensory 8D experience — subtly showcases what sustainable enjoyment looks like. A place to recharge, connect, and truly experience the brand.

AFTERMOVIE 2023

Cases

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