Idea
Taking care of visitors with a smile is at the heart of all NS activations. On the way to an event, visibility and on-site guidance play a key role, supported by clear routing and welcoming touchpoints. Attention is also given to the journey beyond the station, recognising that the route to the final destination is part of the overall experience. Visitors are welcomed, guided in the right direction and supported in removing practical obstacles along the way.
To create moments that truly resonate, the activations include experiences such as photo opportunities that leave visitors with a tangible keepsake. These are combined with sampling and small giveaways, designed to thank, inform or surprise visitors and complete the experience.
The NS Day Out concept is activated around more than 40 events each year, across the Netherlands.
