Idea
With the Lekker Onderweg app, we brought the ease of saving for free products to the station. That promise was translated into an eye-catching live activation placed right in the flow of travel. Commuters received a free treat and were invited to take part at a conveyor belt where iconic snacks moved past.
After downloading the app, participants drew a card and tried to capture their snack at exactly the right moment with their phone. A simple interaction where play, timing and reward come together. Turning an app download into a logical continuation of the experience rather than a goal in itself.
