NS

De Hoofdreiscoupé

Nursing home residents reached

2.000

Number of locations in one year

12

Total people reached

8.5 million

Assignment

Translate NS’s social mission: “together we make the Netherlands accessible” into an activating concept for people with dementia.
See the website

Idea

The Hoofdreiscoupé is a mobile train carriage, fully built from recycled NS materials. In a safe and inspiring setting, memories of past train journeys are brought to life with video footage of familiar routes near the visitor’s hometown.
Reminiscence is used as a way to spark conversation and to stay connected with loved ones. A place where meeting and remembering come together.

Cases

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