Rabobank

Rabo Clubhuis

Activation awareness (Pinkpop)

71 %

Participants with a positive experience (Pinkpop)

80 %

Activation rating (Pinkpop)

8.7

Assignment

Translate Rabobank’s sponsorship philosophy ‘Onze Bank’ into one powerful live platform. Show how the bank brings together sports, culture, music and community in places where those worlds truly intersect.

Idea

The Rabo Clubhuis quite literally puts connection under one roof (and on a dance floor, and a sports court). Kumpany developed a modular, circular structure with three floors that comes to life at every event from sports matches to festivals. By day, you challenge top athletes, join street art workshops, or meet local makers. By night, a surprise DJ turns up the volume. The Clubhuis is plug-and-play for B2B, B2C and B2E alike. Sports, culture and entertainment sync seamlessly with each event’s lineup.

AFTERMOVIE

Cases

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