idea
At Groots met een Zachte G, we put visitors to the test: could they stay dry during football’s most intense moment: the penalty? In a striking, fairground-style attraction in full Rexona branding, fans took their shot while the temperature kept rising. The “Heat Team” made sure everyone stepped up to the mark feeling fresh, with two perfectly protected armpits. The result: one activation that brought Rexona to life through heat, tension and fun.
