Idea
With the Chill Mill—a giant Ferris wheel filled with hammocks—relaxation takes on a whole new dimension. Visitors step in, put on headphones with a specially curated Take10 playlist, and gently rotate in their hammock high above the festival grounds. For ten minutes, there’s no noise or overstimulation. Just a calm, scenic view. Afterwards, a Starbucks Chilled Classic awaits as a refreshing extension of that Take10 feeling: ice-cold, on the go, and perfect for diving back into the festival full of energy.
