Idea
With Vodafone Switch, we turned a familiar festival dilemma into a positive brand experience. You want to be fully present in the moment, but you also don’t want to miss or forget anything. And that is exactly where your phone plays a central role.
The idea is simple: festival visitors temporarily switch their phone for a Vodafone Switch camera. While their phone is being fully charged, they head back into the festival to capture their best, funniest and most unexpected moments. Afterwards, they get their charged phone back and receive unique personal social content from their festival day. This way, Vodafone makes sure you don’t miss a moment, even when your phone would.
After its first stop at Dauwpop, Vodafone Switch continues its summer tour across Pinkpop, Bospop, Down The Rabbit Hole and Lowlands, bringing Vodafone Priority to life at every festival in a concrete and surprising way.
