VolkerWessels

Meemakers Campaign

Registrations

1,452

Reach (Meta & LinkedIn)

441,555

Total impressions

1,491,188

Assignment

Develop an overarching recruitment campaign that makes the innovative and challenging world of VolkerWessels tangible. The goal: attract young technical talent by combining technology with experience.

Idea

With Meemakers, we created a campaign built on experience. Not telling, but letting people feel it. From top-level sports to cutting-edge engineering, candidates were immersed in stories and moments you simply have to experience. A recognizable theme that VolkerWessels could flexibly apply across sponsorships and channels.
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