Idea
With Meemakers, we gave technical talent an experience they couldn’t get anywhere else. From racing the circuit with VR headsets to live steering via cameras on a real F1 car, adrenaline and precision came together in an interactive brand activation. In addition, three young talents were invited as VolkerWessels Technical Trainees for an exclusive behind-the-scenes look, from the Operations Control Center to the Engineering Paddock. This is how we brought innovation, technology, and experience together in the world of top-level sports, putting VolkerWessels’ employer brand in pole position.
